Velocity Overdrive: The Road to Reinvention On The Way

It wasn’t long after the publication of my second book, Velocity 2.0: Paint, Pixels and Profitability, that dealers who had devoured its pages were asking when I’d write a third installment in the Velocity series.

Well, I’m pleased to announce that Velocity Overdrive: The Road to Reinvention is scheduled to be published this fall.

The book seeks to drill deep into what it means to be a true-blue velocity dealer. As many of you know, success with the Velocity Method of Inventory Management™ requires more than just signing up and paying for powerful technology and tools to discern market opportunities and risks in used vehicles. Velocity success takes courage, fortitude, discipline and a willingness to reinvent in-dealership personnel and processes to meet the needs of a fast-changing marketplace.

Indeed, it’s fair to say the velocity-spawned “road to reinvention” at many dealerships extends well beyond used vehicle departments. While researching the book, I found multiple examples of velocity principles spurring greater efficiencies and profitability in parts, service, F&I and sales.

The book addresses this dealership-wide “road to reinvention” and provides real-life examples of the stumbling blocks and successes dealers encounter as they set a new velocity-driven path for prosperity at their dealerships.

There’s an old saying, “the third time’s a charm” and I’m confident dealers will find the third Velocity installment to be a worthy and valuable read when it becomes available this fall.

In the meantime, look for examples of the “road to reinvention” here as precursors to the book’s formal release.


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